Congratulations to Tony Dungy, Peyton Manning, Ryan Lilja and all of the Indianapolis Colts on their Super Bowl victory. Dungy becomes the first African-American coach to win the big game. Peyton Manning finally proves he can win the big game and Ryan Lilja is a local guy who got to take the field in the big game. It was a fun contest to watch, which certainly can't be said for most Super Bowls. It started with a bang and most of the first half was exciting. The driving rain made things interesting.

So, this year the action on the field was actually more exciting than the incredibly expensive commercials that have become as much of a spectator sport as the football itself. Which commercials were the best? I checked out the popular Ad Track survey, and I was surprised.

I didn't see the top commerical (crabs and beer) because it ran during the fourth quarter. Yes, I was already in bed at the time. But I saw it this morning thanks to the magic of the internet and I wasn't impressed. I did like the Doritos commerical that placed high, but most of the Top 10 was mediocre in my book.

It just shows how difficult a job it is to come up with an ad when you're trying to appeal to tens of millions of people, even if you've got millions of dollars to spend. What a grandfather in Kansas City likes will be much different than a 22-year-old in New York City. Or, perhaps it's not that difficult at all. The Doritos spot I mentioned was not created by a fancy ad agency. It was created by a regular person and entered into a contest. There you go: no need for local companies like Sprint and Garmin to spend all that money on high-priced advertising pros. Just find someone creative and produce a commerical on a shoestring budget. It would probably come out better than Garmin's ad, which placed in the bottom five on the Ad Track survey.

Well, what this all means is the football season is over. I'm sad to see it go... but baseball season is right around the corner. How about those new and improved Royals?